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GEC Watch: 3 Idiots highest grosser on idiot box in recent times

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | August 05, 2010
The movie, 3 Idiots, which aired on Sony, grabbed a high TVR of 11, as per TAM

STAR Plus continues to be the No. 1 general entertainment channel in Week 31, with a relative share of 25 per cent. It has added 42 GRPs over Week 30 to reach 365 GRPs. Colors, which is at No. 2, has nevertheless lost some ground. With 289 GRPs, its share has dipped from 23 per cent to 20 per cent.

& #BANNER1 & #Sony has replaced Zee at the No. 3 position in the latest week. From a relative share of 12 per cent, its share jumped to 18 per cent, while the GRPs leapfrogged from 162 to 270.

The credit for this largely goes to the movie, 3 Idiots, which the channel aired on July 25, Sunday. The movie recorded 92 GRPs for the channel and a TVR as high as 11, which is believed to be the highest any movie on TV has garnered in this year. Until now, the highest grosser was the movie, Ajab Prem Ki Ghazab Kahaani which was aired on Colors. It garnered a TVR of 7.

Besides, what worked the magic for Sony is CID. The show's weekly GRPs increased from 39 in Week 30 to 84 in Week 31.

With 16 per cent relative share and 227 GRPs, Zee is at No. 4 in the latest week. SAB is a distant No. 5 with a share of 6 per cent. Imagine and STAR One have relative shares of 5 and 4 per cent, respectively.

Sahara One and DD1 have garnered a 2 per cent share each, while STAR Utsav has garnered a 1 per cent share.

3 Idiots was the most watched property on Indian television in Week 31. Pavitra Rishta on Zee was the second most watched show, recording a TVR of 5.7. Balika Vadhu follows with a TVR of 5.4.

Two shows on STAR Plus are at No. 4 and 5 ranks; Yeh Rishta Kya Kehlata Hai and Pratigya have garnered TVRs of 5.3 and 5.2, respectively.

The other shows in the top 10 are: Uttaran, Bidaai, Na Aana Is Des Laado, Saathiya Saath Nibhana and Agle Janam Mohe Bitiya Hi Kijo.