Havas is taking a majority stake in Acmic Interactive, an Indian company that serves domestic and global client. With this investment, Acmic will be renamed Euro RSCG 4D Matrix. The company will be headed by Ravi Shankar, a search marketing veteran with over 10 years' experience, as the CEO. Shankar will report to Suman Srivastava, CEO of Euro RSCG India.
Acmic currently offers a range of digital services, including search engine marketing, search engine optimization, social media marketing, display advertising, mobile marketing, analytics, Web design and hosting services and digital brand management services.
Speaking on the occasion, Srivastava says, "Ravi and his team are already part of the family, as they've been working with our clients and agencies in the US and UK. The acquisition means we can now offer search services and online media services to our clients in India as well as in other parts of the world."
Shankar adds that through the deal, the company has already started working with Euro RSCG clients in the USA and the UK; and they are expecting to expand their offering to more markets soon.
Euro RSCG 4D Matrix will have offices in Bengaluru, Mumbai and London.First Published : August 13, 2010