afaqs!

Havas takes majority stake in Acmic Interactive

By afaqs! news bureau , afaqs!, New Delhi | In Digital | August 13, 2010
The company is being renamed as Euro RSCG 4D Matrix

Havas is taking a majority stake in Acmic Interactive, an Indian company that serves domestic and global client. With this investment, Acmic will be renamed Euro RSCG 4D Matrix. The company will be headed by Ravi Shankar, a search marketing veteran with over 10 years' experience, as the CEO. Shankar will report to Suman Srivastava, CEO of Euro RSCG India.

& #BANNER1 & #

While talking about the investment, Matthew Fanshawe, managing director, Euro RSCG, Asia Pacific says, "Digital continues to be a huge growth area for us, and investing in Acmic to create Euro RSCG 4D Matrix is going to be a enormous advantage for us globally. Acmic is a company that serves global clients; already, we have expansion plans beyond India and the UK, specifically looking to open Matrix operations in the US in the near future. Nearly half of clients' digital marketing budgets are spent on search, and having this caliber of expertise in-house will be a real asset for us to take digital integration to the next level."

Acmic currently offers a range of digital services, including search engine marketing, search engine optimization, social media marketing, display advertising, mobile marketing, analytics, Web design and hosting services and digital brand management services.

Speaking on the occasion, Srivastava says, "Ravi and his team are already part of the family, as they've been working with our clients and agencies in the US and UK. The acquisition means we can now offer search services and online media services to our clients in India as well as in other parts of the world."

Shankar adds that through the deal, the company has already started working with Euro RSCG clients in the USA and the UK; and they are expecting to expand their offering to more markets soon.

Euro RSCG 4D Matrix will have offices in Bengaluru, Mumbai and London.