Grey to build Adani Township brand

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | August 13, 2010
This is the agency's third win in a fortnight

Grey Mumbai has won the advertising mandate for Adani Township and Real Estate, a part of the Adani Group. It won the account after a multi agency pitch which involved four agencies, including Mudra Ahmedabad and Triton. This is the third win for Grey in a fortnight, after Killer Jeans and Reliance Communications.

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The size of the account is estimated to be Rs 12-15 crore.

The assignment will commence with the launch of the Adani Group's Gujarat township, spread across 572 acres in Ahmedabad. The township will consist of a golf course, social club facilities, high rise residential spaces, luxurious villas, commercial office spaces, large format retail, educational centres and leisure and recreational spaces, sports facilities and hospitality space.

Hari Krishnan, vice-president and branch head, Grey, says, "It's a privilege to be chosen by the Adani Group. It's one of the ambitious and respected corporate entities. This win can be attributed to our understanding of the category and the consumer and our refreshing creative approach."

About choosing Grey, a spokesperson of Adani Township and Real Estates says, "Grey's strategy was very sound and the ideas it presented were well thought out. With this partnership, we hope to make our township a premier real estate destination."

The Adani Group's business canvas includes edible oil, logistics, power generation, coal, oil and gas exploration, gas distribution, real estate, ports, Special Economic Zones and IT enabled services.

The Grey group's clients in India include Bharti AXA Life and General Insurance, Britannia, Dabur, Deutsche Bank, Godrej Sara Lee, GSK Consumer Healthcare and ITC.

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