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RBNL to sell all media assets for Reliance ADAG

By afaqs! news bureau , afaqs!, Mumbai | In Media | August 31, 2010
Reliance Broadcast Network will become the one-window access for all of Reliance ADA Group's media assets

Reliance Broadcast Network Limited (RBNL) has become the one-window access for all the media businesses of the Reliance ADA Group. This has been done to maximise the potential of the huge consumer base of the Reliance ADA Group, and will transform RBNL into one of India's largest media houses.

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Reliance ADA Group's businesses are spread across infrastructure, power, and entertainment. Its media assets include: Delhi Airport Metro Express, Mumbai Metro One, Bandra-Worli Sea Link; the telecommunication business, Reliance Mobile; in retail, it owns Big Cinemas, Reliance World outlets, Zapak Gameplexes and Big Flix; out-of-home vertical, BIG Street; in the broadcasting business, 92.7 Big FM and the three soon-to-be launched English channels with Big CBS; and online businesses, Zapak.com and Big Adda. The group is poised to offer advertisers multiple touch points to connect with audiences.

With this move, the group hopes to have one of the country's largest and widest footprints in media to develop and market through a single point. With Big Connect, which has 52 offices across the country, RBNL already boasts of an operational team of more than 200 trained integrated media sales personnel.

Speaking on the development, Tarun Katial, CEO, Reliance Broadcast Network, says, "The need for integrated media solutions is a business reality, given the challenge to engage time-pressed and low-attentive audiences. With RBNL's already existing integrated media solutions capabilities, the true potential of these 200 million plus consumers can now be unleashed for brands to reach out and engage with their audiences."

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