Airtel NatGeo: Exploring the explorers

By Poojya Trivedi , afaqs!, New Delhi | In Advertising | September 06, 2010
Airtel Nat Geo Young Explorer targets over 60,000 children in the age group of 10-14 years

Telecom firm, Bharti Airtel in association with National Geographic Channel, has begun the The Airtel Nat Geo Young Explorer, an initiative to identify young talents, who have the curiosity and aptitude to explore the world.

"The focus is to encourage more and more students to live curious and explore beyond their immediate world -- its people, animals and places. Through this unique initiative, National Geographic Channel aims to stimulate and build better interactions with every child who participates," says Keertan Adyanthaya, managing director, National Geographic Channel India & Fox international Channels.

"The campaign to identify the young explorer is well crafted and designed, keeping in mind all the necessary parameters that test the knowledge and aptitude of the participating kids. It will be a great learning experience for kids, as well as their schools," says K Srinivas, president - Telemedia Services, Bharti Airtel.

Airtel Nat Geo Young Explorer would target over 60,000 children in the age group of 10-14 years. The activity aims to reach about 120 schools in total across Delhi, Bengaluru and Chennai through on-ground activation. The on-ground activity is managed by Krayon Events.

The event seeks the smartest kids with the spirit of adventure and curiosity -- the traits of an explorer. It is a combination of fun games, puzzles and trail hunts, where the participants would need to clear various levels to proceed further.

The hunt will take place at two levels: school and city. Participating kids will be divided into two groups: Junior (students of Classes 5 and 6) and Senior (Classes 7 and 8). The 200 top scorers at the school level will qualify for the city level, at which three winners will be shortlisted. The city finals will take place in the respective cities in October. Winners will get branded laptops and other goodies from Airtel and National Geographic Channel.

The last date to register for the competition is September 21.

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