Young Spikes Media Competition 2010 calls for entries

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | September 06, 2010
The theme for this year's Indian competition is 'Driving traffic discipline in young India'

Young Spikes Media Competition, India, conducted by the Advertising Agencies Association of India (AAAI) in association with the Times Group, is a challenge for young media professionals to develop an innovative media strategy.

The theme for this year's Indian competition is 'Driving traffic discipline in young India'. The task is to persuade the urban youth belonging to SEC A, B, and C to follow all traffic rules and adopt a certain traffic discipline with a view to reduce travel time and make it safer.

The indicated budget is Rs 20 crore, spread over six months from October 1, 2010 to March 31, 2011.

As it is known, India has poor roads and the number of cars has been increasing by leaps and bounds. The problem is even worse considering the poor traffic manners and low level of adherence to traffic regulations. This results not only in increased travel time but also endangers lives of people on the roads.

Rather than tactical media plans - the competition requires the participants to develop a conceptual media planning approach, explaining why a medium is selected and how it is intended to be used to powerfully drive the objective. The participants will have to demonstrate the strategic idea clearly across the selected media channels.

Judges will evaluate the teams based on the approach selected to reach the precise target audience and the strategy and tactics adopted to encourage the TG (target group) to take the desired action. A jury will shortlist at least five teams. The shortlisted entrants will have to make 15 minutes' presentations, followed by a question and answer session on September 13 in Mumbai. The winners will be declared on the same day.

The selected team will get an opportunity to participate in Young Spikes Media Competition to be held in Singapore, as a part of Spikes Asia, the ad festival to be held on September 19-21.

Participants need to send in submissions in not more than 1000 words by September 7 (3 pm) via email to Advertising Agencies Association of India ( Also, they should send details including name, date of birth, photocopy of passports, name of the advertising agency they are employed with and contact details. There is no entry fee.

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