101 Markets 2010: A deeper focus on small-town Indian markets

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | September 15, 2010
Eminent professionals from the fields of advertising, media and marketing will speak at the 2010 edition of 101 Markets: India Beyond the Metros, a day-long seminar in Mumbai on September 16, focusing on small-town markets in India

This year's edition of 101 Markets: India Beyond the Metros promises to be yet another day of key insights and discussions on the potential of small-town markets in India. The day-long seminar will be held at the ITC Grand Central, Mumbai on September 16. The event has been organised by afaqs! with Amar Ujala, along with associate sponsors -- daily newspaper Sakal and Orissa Television Network.

The seminar will witness the who's who of the advertising and media industries as speakers. The list includes Amit Baruah, head, BBC Hindi; KV Sridhar, national creative director, Leo Burnett; Madan Mohapatra, chief - marketing, Future Group; Suman Srivastava, chief executive officer, Euro RSCG; Sandeep Lakhina, chief operating officer - South Asia, Starcom Worldwide; and Narayan Shankar, vice-president, Rediffusion-Wunderman Mumbai.

The opening address will focus on the contribution of the non-metro markets to the Indian economy. It will deal with how these markets have contributed to the country's growth, the media attention they have received and the key issues that will be in focus ahead.

A session on research will further elaborate on the non-metro markets from a researcher's perspective, complete with specific examples of what marketers are doing right and what could be reconsidered.

Also to be looked forward to at the seminar would be case studies from leading marketers, focusing on aspects of non-metro India, such as demand growth and strategies used to ensure deeper reach.

Panel discussions at the seminar will focus on the dominance of English, and a possible case for a more level playing field, when it comes to comparisons with Hindi media specifically. Panellists will also discuss how Indian advertising can ensure that its campaigns work better in small-town India.

This and a lot more can be looked forward to at the 101 Markets: India Beyond the Metros 2010, as experts exchange views and perspectives on opportunities one might fail to consider, if one had a myopic view of the markets, when referring to economic growth.

Watch this space for more from the seminar this year.

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