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Indigo Consulting wins Aegis Global Academy digital account

By afaqs! news bureau , afaqs!, New Delhi | In Digital | September 20, 2010
The agency will handle social media marketing and search engine optimisation activities for the academy

Mumbai-based digital agency, Indigo Consulting has won the digital account of Aegis Global Academy, a part of the Essar Group.

An official spokesperson from Indigo Consulting tells afaqs!, "To begin with, we will ideate and execute social media and search marketing activities for Aegis Global Academy, the educational institute which offers MBA in customer management. Later, online display advertising can also be carried out."

He adds that in March 2011, when the admission season starts, the academy may opt for a display advertising campaign. Currently, social media marketing and search engine optimisation (SEO) will be used to create awareness about the courses, and help in increasing the number of applications for the courses offered by the academy.

In an official communiqué, Vikas Tandon, managing director, Indigo Consulting, says, "Non-paid media, like SEO and social media marketing, is becoming increasingly important and a key driver of customer engagement online. With Aegis Global Academy, we have an opportunity to create awareness about their offering of a specialized management curriculum for an audience which thrives on such non-paid and democratic channels."

Both social media and search campaigns will help in directing users to the website, Aegisglobalacademy.com, where more details are available. In SEO, about 25 keywords will be utilised to route traffic to the academy's website.

In addition, viral marketing through videos will be employed in the social media space. Sites such as Facebook, Twitter, YouTube and Linkedin will be leveraged for the social media campaign. The agency has already created a Youtube.com channel -- Youtube.com.AegisGlobalAcademy -- where videos related to the academy have been uploaded. As per the statistics available on the YouTube channel, the videos have already received more than 1.04 lakh views (Total Upload Views, which is the total of all the views for all videos uploaded on the channel).

A Facebook brand page, which has 136 fans and a Twitter account --
Twitter.com/AGACustomerExp -- which has 183 followers are also live.

Links to the academy's presence on social media sites will also be made available on the home page of the Aegis Global Academy website.

A blog (Aegisglobalacademy.wordpress.com) has also being created by the agency to create awareness about various issues related to education, and promote the concept of having a special management course in the service industry.

The agency will work on retainer basis for social and search marketing activities.

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