Lux ropes in Asin as brand ambassador for natural variant

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | September 20, 2010
Asin will endorse Lux Sandal & Cream

Lux, a brand known for featuring Bollywood beauties in its communication, has kept up to its starry legacy by adding Asin Thottumkal as the new brand ambassador for its natural variant, Lux Sandal & Cream.

Speaking about the association with the brand, Thottumkal says, "It's a beauty accolade to be associated with the legendry beauty brand, which has celebrated beauty and glamour over the decades. It gives me immense pride to endorse the new natural variant, Lux Sandal & Cream, as I truly believe in being beautiful the natural way."

"Now, with the launch of this new offering, you have a natural beauty solution to help break away from the conventional grinding and rubbing of sandalwood paste for being beautiful the natural way. I would really urge all ladies out there to go and experience this new variant," she adds.

The natural variant is available at Rs 15 in select Indian states and cities only.

According to Rajesh Sethuraman, marketing manager, skin cleansing, HUL, Lux has always been associated with beauty and Bollywood and perfectly understands the pulse of its consumers.

"The launch of Lux Sandal & Cream is another leap in that direction. This natural variant is a special creation, a product that calls for attention by its uniqueness in natural ingredients, fragrance and colour. We are delighted to achieve a remarkable brand fit for this natural beauty variant with Asin, as she not just speaks the variant but actually lives it."

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