India based Gulf Oil Corporation has launched a pan-India connect programme that aims to promote the oil major's complete range of engine oils for new generation passenger cars and utility vehicles.
The campaign, designed by Ubiq - the trade and retail marketing division of Candid Marketing, aims at educating the trade. The primary target audience for the campaign are engine oil shop retailers, while the secondary audience are the mechanics working with spare parts shops, stand alone garages, engine oil retail outlets and other service workshops (franchise and non-franchise).
The activity aims at covering 11 zones, including prominent cities. Merchandise elements such as posters, danglers and banners are put in garages and engine oil retail shops as per the set guidelines and space availability.
Through the campaign, the company is promoting its range of engine oils such as GULF MAX Supreme 20W-50 (for premium segment petrol cars), GULF MAX TD 15W-40 (for diesel and utility vehicles), GULF MAX Supreme 5W-30 (for top end petrol cars), and Gulf Multi G 20W-50 (for entry level petrol cars).