Times OOH puts up digital screens at Delhi Airport

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | September 30, 2010
In association with VMG Global and Delhi International Airport Limited, Times OOH is in the process of installing 20 digital screens across the airport

VMG Global, the international pioneer of digital screen outdoor advertising, has formed a partnership with Times Innovative Media Delhi Airport Advertising (TIMDAA). The alliance with TIMDAA -- a joint venture of Delhi International Airport Limited (DIAL) and Times Group's out-of-home division, Times Innovative Media -- has been established to develop and explore the advertising potential of the airport.

VMG India's contract with DIAL is for eight years. "During this period, the company expects that demand for screen space will surge, as the OOH advertising industry recognises the powerful combination of clarity and animation delivered to the airport's captive international and domestic audiences," says Rajdeep Puri, CEO, VMG India.

Twenty double-sided 65" digital screens, provided by VMG, are being installed across all terminals at Delhi Airport. Most of these will be installed at Terminal 3, which is spread over 5 million sq ft, and is expected to boost India's airport retail business.

The installation of 14 digital portrait POD panels -- comprising four double-sided 'InfoPod' and six single-sided units at Terminal 3, all with high-resolution 65" LCD screens -- is complete. At Terminal 1, three double-sided units provide six more screen panels.

An additional feature of the InfoPods is the touchscreen facility. With one touchscreen on either side of the unit, these InfoPods provide easy-to-navigate airport information, for which VMG has also designed and developed the software.

The screen network -- the first in the Capital's airport -- provides international brand advertisers a platform to run advertising campaigns in digital formats with animation. These screens provide the advertisers with the option to rotate different advertisements, target niche audiences, run multiple slots, or run their advertisements across all screens at the airport.

These digital screens are strategically placed, further attracting eyeballs and increasing the dwell time.

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