Following a multi agency pitch called two months ago, Mudra Connext has been awarded the media mandate for Eastern Spices. The size of the business is estimated to be more than Rs 10 crore and will be handled out of the agency's Kochi office.
Besides Mudra Connext, the pitch saw participation from a few national agencies and one agency based in the South.
The company commands a 12 per cent share of the organised spice market. Eastern has also made profit each year through the last decade and grown at the rate of 25 per cent in the past three years.
Manas Mishra, executive vice-president and country head, Mudra Connext, says, "The brand already has a strong foothold in the South and soon, with a national campaign, plans to build presence in northern and western markets in the country."
"Eastern has shown faith in what we bring to the table. We are confident this partnership will be mutually beneficial," he adds.