Popular Hindi film actor, Kareena Kapoor has been appointed as the brand ambassador for Mahindra Two Wheelers' entire range of PowerScooters.
Kapoor will soon feature in a 360-degree multimedia campaign, encompassing print, electronic and online media. The first campaign, which will be for the Mahindra Rodeo, is slated to appear later this month.
The two-wheeler sector of Mahindra aims to design and market a full range of scooters and motorcycles for the Indian and global markets.
The company's PowerScooters portfolio caters to a range of consumer segments and includes the Mahindra Rodeo (positioned as an innovative and stylish product for the youth); the Mahindra Duro (positioned as a rugged family scooter); and the Flyte (positioned as the Indian woman's two-wheeler of choice).
Explaining the choice of brand endorser, Anoop Mathur, president, Two Wheeler Sector and member, group executive board, Mahindra & Mahindra says in a press statement, "We are delighted to have Kareena Kapoor on-board as brand ambassador for our entire range of PowerScooters. She has a strong connect with the youth, who are inspired by her hard work, discipline and natural acting talent."
Kapoor was first seen riding Mahindra's scooters in the blockbuster film, 3 Idiots.
Mahindra Two Wheelers recently made its debut in the motorcycle segment with the launch of the Mahindra Stallio and Mahindra Mojo; and Aamir Khan has been signed as the brand ambassador for the 110cc Stallio. The 300cc Mojo is positioned as an exclusive lifestyle bike -- a machine for motorcycle enthusiasts and passionate bikers.
In the two-wheeler category, Priyanka Chopra has been endorsing Hero Honda Pleasure. In the past, Bollywood actors, Preity Zinta and Minisha Lamba were seen endorsing TVS Scooty; while Bipasha Basu was the brand ambassador for Kinetic SYM Flyte.