afaqs!

Pickle Lintas beefs up its creative with two senior appointments

By Biprorshee Das , afaqs!, Mumbai | In Advertising | October 12, 2010
Sujit Das of McCann Bengaluru has joined as executive creative director while Madhumita Deb of Leo Burnett came in as creative director

Pickle Lintas Gurgaon has appointed Sujit Das as executive creative director. Das joins Pickle after a two year stint at McCann Erickson, Bengaluru, where he was senior creative director.

At Pickle, he will lead the creative function for the Gurgaon branch.

Das brings to the table 18 years of experience, with stints at TBWA Anthem, Euro RSCG and Publicis India, handling a diverse portfolio of clients such as ABN AMRO Bank, Aviva Life Insurance, Intel, Microsoft, HP-Compaq, Nike, Jaquar, Parryware, Dettol, Mortein, Harpic, Lizol, Bridgestone, Nestle Milk, ITC, Titan and Maggi, among others.

Talking to afaqs!, Das says, "Pickle is a young agency and there are a lot of young people with much potential. I am looking at making the agency a destination for creative people to come and have fun and have a solid visual and DNA in place. I want to develop Pickle Lintas as a brand by itself."

Das also boasts of a host of metals through his career, including New York Festival (silver), ABBY (gold), CAF, Clio (Finalist), A&M and McCann Asia Pacific Awards.

He recalls fondly the work he did for Reckitt Benckiser brands - Mortein and Dettol, Nike and Nestle Dairy in the past.

Pickle Lintas has also brought on board Madhumita Deb as creative director in the agency's Gurgaon branch.

With 15 years in advertising, Deb was the creative director at Leo Burnett Delhi for almost seven years before joining Pickle. Besides Leo Burnett, Deb has also worked with Publicis and McCann Erickson, handling clients such as Bacardi Limon, Bacardi Breezer, Grey Goose vodka, Perfetti, General Motors, Maaza, Nescafe, Marlboro, Gillette and Hero Honda.

Deb says that she is looking forward to taking on the challenge of building the agency further and working on brands that the agency handles, such as Nestea, Volvo and Dabur Vatika.

Rahul Jauhari, national creative director, Pickle Lintas, says, "Sujit and Madhumita bring much firepower to Pickle Lintas. Pickle is growing from strength to strength and their experience and talent will be key instruments in shaping the creative product of the agency."

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