Nine lakh online farmers in India: Vizisense

By Kapil Ohri , afaqs!, New Delhi | In Digital | October 19, 2010
More than 50 per cent of the time spent on Facebook gets routed to applications

Online audience measurement site has revealed some interesting facts about the usage of applications on in India.

In its report, titled 'Social media demystified', the site estimates that approximately 35 lakh unique Facebook users - out of 2.2 crore unique users in India - accessed applications available on every month during January-July 2010.

Of these, 28.7 lakh (82 per cent) of the application users were males; 22.4 lakh users were from metros, while 12.6 lakh users were from non-metro areas. A majority (61 per cent, 21.3 lakh) of the application users on Facebook belonged to the age bracket of 15-24 years. 25 per cent (8.7 lakh) of application users were in the age range of 25-34 years.

Amongst the various applications on Facebook, the farm based virtual game, Farmville, was the most popular application. Vizisense claims that there are about 9 lakh Farmville users in India. Of that, about 7 lakh are males, while 2 lakh are females.

Other applications which became popular during that period include Mafia Wars (2.6 lakh male and 36,000 female users) and Cafe World.

The study further points out that more than 50 per cent of the time spent on Facebook was actually routed to applications (available on the social networking site), while 31 per cent of the total time was devoted on the Facebook homepage. About 7 per cent and 5 per cent of the total time was allocated to photos and search by Facebook users in India.

The findings are based on the number of unique users logging on to particular categories of social media sites, during January-July 2010. A sample panel of 5,500 Internet users - selected out of 100,000 panellists who remained online consistently for the seven months, was used for the study. The results were extrapolated based on the Internet usage of this sample panel.

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