Havas and Percept have joined hands to form a media buying joint venture called PH Media.
The search for the new CEO of PH Media is on. In the interim, the responsibilities will be handled by Anita Nayyar, CEO, Havas Media.
Shripad Kulkarni, director and CEO, Percept Media says, "While discussing this partnership, we discovered that there were synergies at many levels. The common traits and DNA of entrepreneurship and hunger to grow has played a vital role in shaping this relationship. The JV gives us an opportunity to break the monotony and look at media buying with a fresh perspective, greater emphasis on technology and research, futuristic organisation structure and a whole new suite of software, tools and processes."