Mahesh Krishnan joins Samsung India as vice-president and business head, home appliances

By afaqs! news bureau , afaqs!, Mumbai | In Marketing | October 26, 2010
Krishnan will report directly to Ravinder Zutshi, deputy managing director, Samsung India

Digital technology company, Samsung India has appointed Mahesh Krishnan as vice-president and business head for its home appliances business. He informs afaqs! that this is a new position, which has been created for him.

Krishnan will be based out of the company's Gurgaon office, and will report directly to Ravinder Zutshi, deputy managing director, Samsung India.

"We are very pleased to have Krishnan join our company, at a time when it's going through an exciting growth phase. With his blend of experience in the consumer durables and the FMCG segment, I am confident that he can lead Samsung India's strong growth in the home appliances segment in the country," states Zutshi in a press statement.

In his new role at Samsung India, Krishnan will be responsible for managing the sales and marketing of Samsung's home appliance portfolio, which includes refrigerators, air conditioners, washing machines and microwave ovens. He will also be responsible for spearheading the modern retail function with the consumer electronics division of the company.

Prior to joining Samsung India, Krishnan was vice-president and SO Leader at Philips Electronics. Here, he headed the consumer lifestyle business.

Krishnan has handled various sales and marketing roles during his career spanning more than 21 years. An IIM Bangalore alumnus, he commenced his career with TVS Whirlpool in 1989. Since then, he has worked with renowned brands such as ITC, General Mills and Goodyear in senior roles.

Krishnan occupied a sales position at Whirlpool for around two-and-a-half years, first in Hyderabad, then in the Western region. After this, he joined a company called Kanmoor Foods, where he handled sales for the Southern region.

For the next five years, he was with ITC and worked on the company's agri-business. At ITC, Krishnan started out as sales manager, Gujarat, before moving to Tamil Nadu and finally served as regional manager (South).

He then moved to General Mills (Godrej Pillsbury back then) for another five years. At Godrej, for the first two years, he handled sales as regional manager (West). Subsequently, he worked as business head for the company's bakery and food services as well as exports.

For the next six-and-a half-years, Krishnan was with Goodyear. He began as sales director in the company and gradually moved to the position of vice-president for the company's consumer tyres business. Soon after, he joined Philips Electronics.

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