Sujit Ganguli takes over as GM, corporate branding at ICICI Bank

By Biprorshee Das , afaqs!, Mumbai | In Marketing | November 03, 2010
After heading marketing at ICICI Prudential Life Insurance for almost six years, Ganguli will handle corporate branding at ICICI Bank

Having been with ICICI Prudential Life Insurance for well over five years, Sujit Ganguli has moved to ICICI Bank. Ganguli, who was the marketing head at the insurance company, will now take over the mandate of general manager, corporate branding at the bank.

While no official word on the development could be received, sources close to the development have confirmed the news to afaqs!.

Ganguli took over as marketing head at ICICI Prudential Life Insurance in January 2005 and was responsible for the company's marketing, public relations, Internet business and service quality.

ICICI Prudential Life Insurance was one of the first private sector insurance companies to start operations in the country back in 2000 and has been designing campaigns consistently, pushing its products and towards mass awareness.

During Ganguli's tenure, the insurance player has come out with various campaigns on retirement solutions, tax planning, rural awareness and child insurance plans, including popular communications such as the 'Jeete Raho' campaign and the 'Retirement - The world's best job' campaign.

Ganguli, a physics graduate from Fergusson College, Pune and an IIM Bangalore alumnus, began his career with Hindustan Lever as area sales manager and later, senior product manager for Deluxe Green Label Coffee and Lipton Taaza Tea. He was also a part of the core team at Reliance Infocomm which launched Reliance India Mobile.

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