Mudra Max's Celsius appoints Sanjay Kacker as senior vice-president

By afaqs! news bureau , afaqs!, Mumbai | In Media | November 04, 2010
Kacker will head Celsius and be based in Delhi; he will also handle new business development initiatives for Mudra Max

Celsius, the event marketing company which is a strategic business unit of Mudra Max, has appointed Sanjay Kacker as senior vice-president. Earlier, Kacker was director, sales, Touchwood Entertainment.

Kacker will head Celsius and will be based in Delhi. He will also handle new business development initiatives for Mudra Max. Kacker will report to Anurag Gupta, chief strategy officer, Mudra Max and will also work closely with the other unit heads of the organisation.

Gupta says, "Sanjay's passion for cricket and entertainment will give Celsius an additional edge in the market."

Commenting on the new role, Kacker says, "At Mudra Max, we have the unique advantage of cross leveraging synergies and strengths across our group companies."

Kacker comes with 18 years of experience in this field and has worked with Percept, Concept Communications and Pressman Advertising. He was responsible for the creation of the innovative 'Brand and Consumer Promotion' for LG and X Box 360 during the ICC World Cup 2003 and 2007.

For the record, Celsius offers integrated event solutions and provides clients with services such as designing branded experiences and creating thematic programmes. Celsius is present in the top metros and continues to expand its footprint to the next 20 cities through its sister agency, Kidstuff. The unit has organised events for brands such as American Express, Motorola, Unitech and Nestle.

Its clients include Aircel, Diet Pepsi, Tropicana, Philips, 7Up, RBS, Wrigley and Schering-Plough, among others.

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