G2rams, the marketing service agency of the WPP Group, has won the activation mandate for Reebok's Zigtech shoes. The company's previous work and reputation helped it to win the consumer connect initiative.
To extend Zigtech's experience to its prospects, G2rams has created Reezig Activity Circuits, where potential customers, mainly males, will get an opportunity to get a touch and feel experience by wearing Zigtech shoes.
The event kick started on October 16 and will go on till mid-November. It could be extended depending upon consumers' response.
Sameer Mutreja, managing director, G2rams, says, "The activity allows the unique 'Zigtech' brand to connect with its audience and allow them to touch, wear and 'test' the shoe. It will give consumers the opportunity to compare Zigtech with a regular running shoe and impress the wearer with the technology's ability to reduce stress and wear and tear in the user's musculature in lower legs."
Reebok's latest launch, Zigtech, is designed and positioned as the 'energy drink for your feet'. Its sole propels one forward, while reducing wear and tear up to 20 per cent on key leg muscles, thereby enhancing quality workout and performance.
For the time being, G2rams will handle this account, while future activities of the company will be decided on other pitches.