Don't be surprised if you see a big sports shoe on a hoarding. Primesite (out of home solutions), the strategic business unit of Mudra Max, has created a catchy innovation for Reebok's new Reezig brand of shoes.
The main objective of the campaign was to use the uniqueness of the iconic 'geometric zig zag shape' of the outsole to reinforce the benefit of the Zigtech technology. The campaign focuses on communicating the benefits of 'Reezig' shoes crafted with ZigTech technology, signifying the importance of reducing the wear and tear of the leg muscles by up to 20 per cent.
Commenting on the campaign, Mandeep Malhotra, president, Mudra Max OOH, says, "Bringing the product to life was the objective and we were successful in doing so, thus allowing the consumers to actually sense and feel the brand closely and in turn, translate traffic into stores."
Sajid Shamim, director, marketing, Reebok, says, "The larger than life shoes bought Zigtech's unique zig zag shape to life and created unprecedented noise and talk in the market. At Reebok, we believe in being clutter breakers and Primesite has helped us achieve exactly that."