NaiDunia launches a newspaper for school children

By Sumantha Rathore , afaqs!, New Delhi | In Media Publishing | November 19, 2010
Titled NaiDunia Disha, this newspaper will be published six days a week for students across Indore.

The Hindi daily, NaiDunia has come out with what it calls the "first time ever by a Hindi daily" -- a newspaper for school children in Indore. The core audience of this eight-page newspaper is students from Class 6 to Class 12.

Bearing a cover price of Re 1, NaiDunia Disha is a Berliner-format newspaper that was launched earlier this week. It will be published six days a week. The launch edition of the daily was distributed in 20 schools in Indore, reaching more than 15,000 students.

Since it is a special newspaper for students, NaiDunia Disha is being promoted through posters and banners in the schools across Indore city. In the near future, the media house also plans to organise various contests and take NaiDunia Disha to the next level of engagement with its audience.

Talking about the genesis of Disha, Debu Mishra, vice-president, sales and development, NaiDunia, says, "The reason why students shy away from the traditional newspapers is the newspaper itself. The content is not made keeping children in mind. They deserve knowledge supplement, along with the textbook studies. To acknowledge this, NaiDunia has brought this newspaper for the school children."

Right from news customized as per the needs of children to puzzles, science projects, jokes and riddles to challenge young minds, the daily will have something for all its young readers. The content mix of the daily would include motivational, educative and entertaining short stories, a science section that will incorporate latest developments and FunDunia, a fun-n-learn section. Apart from this, a page in the daily will be designed by students.

About the content strategy of the newspaper, Mishra says, "There will be a mix of news, values and learnings for the students." NaiDunia Disha will be made available in the schools on demand. NaiDunia plans to take this Berliner to its other major centres, including Bhopal, Gwalior and Raipur.

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