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Pantaloons India: Is your boss stylish?

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | December 09, 2010
The company has launched the second season of the online contest, which aims to search for the most stylish boss.

Apparel brand Pantaloons has launched the second season of Style Inc, an online contest to hunt for the most stylish boss. This year's line-up of would-be style icons would feature young and dynamic achievers from a diverse cross-section of the corporate world.

Presented in association with afaqs!, Style Inc 2.0 will also be relayed through Facebook. Colleagues can submit entries of their bosses either through their company's Facebook page, or at www.facebook.com/pantaloons, or through www.afaqs.com.

Last year at Style Inc, business leaders from various walks of life came together to stake their claim to the title of most stylish boss. The contest saw an overwhelming response from more than 15,000 voters and was the one of the biggest sensations in the online space.

Anil Srivatsa, the CEO of IPL team, Kings XI Punjab, bagged the Pantaloons Style Inc Male award last year. Also, many of the contestants, such as Ajit Varghese, MD, Maxus Global; Niteen Parulekar, design principal, Niteen Parulekar Architects; and Rajesh Jejurikar, COO, Mahindra & Mahindra (automotive sector) were featured in various publications as the emerging style icons.

Pantaloons started its Facebook page early this year. The page currently has about 439,400 fans, up from 9,737 fans in March.

Last year's contest was judged by an all-women panel, including Schauna Chauhan, chief executive officer, Parle Agro; Manmeet Bhatti, fashion photographer; and Anjali Mukherjee, managing director and co-chairperson, Dr. Anjali Mukherjee's Total Health.

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