Ignitee wins digital mandate for Akshaya Homes

By afaqs! news bureau , afaqs!, New Delhi | In Digital | December 17, 2010
Ignitee Digital will start with a search campaign for Akshaya Homes, after which it will initiate SEO and SMO activities.

Ignitee Digital Solutions has been appointed as the digital marketing agency for Akshaya Homes, Tamil Nadu's renowned builder and winner of the prestigious CNBC/CRISIL Best Legal System award for three years in a row; Akshaya Homes has also won the Best Residential Project of South India award. Although the size of the account was not revealed, it is believed to be big.

Ignitee Digital will start with a search campaign for Akshaya Homes. Subsequently, after a few months, it intends to initiate SEO and SMO activities.

Speaking on the occasion, Shankar B, chief operating officer, Ignitee Digital Solutions, says, "We at Ignitee understand the unique nature of our clients and work accordingly. It is indeed our pleasure to be associated with Akshaya Homes and we will do full justice to this partnership."

In the recent past, Ignitee has signed on several high impact clients from South India. Akshaya Homes is one of the most respected real estate companies in the state, reputed for its transparent business practices and innovation.

Ignitee Digital Solutions provides 360 degree solutions to its clients, including media planning and buying, search marketing and creative and technology solutions.

Of late, Ignitee Digital Solutions has planned a strategic tie up with the mainline agencies, especially those which are not armed with digital outfits. The idea is to offer digital marketing solutions to the clients of these agencies.

It has already tied up with three agencies - TBWA India, Crayons and Chennai based Challenge Advertising.

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