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Tyroo Media appoints Nitin Chowdhary as vice-president and business head

By afaqs! news bureau , afaqs!, New Delhi | In Digital | December 20, 2010
Chowdhary has 18 years of experience, mostly in technology related firms.

Tyroo Media, the digital ad network owned by Yahoo! and Smile Interactive Technologies has appointed Nitin Chowdhary as vice-president and business development head for India. Chowdhary will be based in Gurgaon and report to Manish Vij, co-founder and director, Tyroo Media.

Chowdhary has more than 18 years of experience across sales, business development, operations and strategic planning functions, mostly in technology related firms. Earlier, he was working with Royal Bank of Scotland. Before that, Chowdhary was chief operating officer of the information firm, Metro Mela, which offers local information related to shopping, food, entertainment, health and wellness for cities such as Hyderabad, Bengaluru, Chennai and Pune.

He had also worked with companies such as Kanbay (Capgemini), GE Aircraft Engines and Cadence Designs. Chowdhary is an alumnus of the INSEAD business school and completed its MBA programme in 2002.

Chowdhary says, "The digital media space in India is amongst the most exciting markets in the world and the Internet base in India is growing rapidly. We are in the process of rolling out a number of new products and capabilities and will continue to be the first choice for both advertisers and publishers."

Vij says, "Tyroo has already seen tremendous growth over the last few years. Nitin's experience will take Tyroo to a whole new level in the digital media space in India."

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