afaqs!

Ignite Mudra bags SIS account

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | January 04, 2011
Ignite Mudra intends to build SIS as a brand as it takes a leap as an ICT solutions company.

Gujarat based IT solutions company Sai InfoSystems (SIS) has roped in Ignite Mudra as its creative partner. The size of the account could not be ascertained at the time of filing the story.

Chandan Nath, president, Ignite Mudra, says, "We are planning to build SIS as a brand from scratch."

He adds, "We have always thrived on launching new categories. Starting from the earlier years of Vimal, Rasna and Dhara to all the brands of Paras including Krack, DermiCool, ItchGuard and Moov, to the current category busters such as Nutralite, Ignite has enjoyed a good strike rate with new categories. I believe SIS is rightly poised to take its next leap as an information and communication technology (ICT) solutions company and we are glad at the opportunity of contributing to its growth plans."

Commenting on the development, Sunil Kakkad, chairperson and managing director, SIS (India), says, "ICT is going to bring life transforming changes in our lives in a very short span of time. There is a lot of action in this area. Over the years, we have evolved from an IT solutions company to an ICT solutions company and are geared to take the benefits of ICT to the masses through our strategic tie up with BSNL.

"Today, the consumer has a variety of choices, not just of brands but also of competing technologies. This makes our task quite challenging as we have to communicate the relevance of the technology in a very effective and believable manner. Ignite Mudra has an impeccable track record of launching successful brands and categories and our association gives me a lot of confidence about the future."

SIS is an 18 year old group, having domain expertise in IT solutions and system integration. With its current turnover of more than Rs 1000 crore, a steady partnership with BSNL and 700 associates in 17 states, SIS is poised to make large headways in the ICT solutions space. SIS also has subsidiaries in the USA, Hong Kong and Dubai.

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