Ignitee Digital Solutions has bagged the digital duties for Lovely Professional University (LPU). Ignitee will start work with providing Search Engine Optimisation (SEO) by launching a small Search Engine Marketing (SEM) campaign. The agency will be responsible for both search and media plans during the April-August admission season. Apparently, there was no official pitch process involved.
Talking about the development, Aman Mittal, deputy director, Lovely Professional University, says in an official communiqué, "We wanted to further enhance brand LPU, as well as target students who take their career very seriously and research a lot online before making any decision. LPU has always been known for taking the best students and the association with Ignitee has been established to further ensure this heritage."
Says Shankar B, chief operating officer, Ignitee Digital Solutions, "At Ignitee, we have the advantage of having experienced and extremely talented professionals who understand the uniqueness of every client. Hence, I am sure this association will do full justice to the campaign."
While declining to comment on the ad spends, he tells afaqs! that the SEM campaign is bound to break immediately while the SEO campaign will be launched in a couple of weeks. "The campaigns, in general, will be divided into two parts, namely domestic and international," he further informs.