Onads and Span bag creative and media duties for G'Five Mobiles

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | January 10, 2011
While Onads would be responsible for the creative conceptualisation and execution of mass media like BTL activities, Span would handle its media planning and buying.

G'Five Mobiles has zeroed in on Onads Communications and Span Communications to handle its creative and media duties respectively. The account size is pegged at Rs 100 crore. While Onads would be responsible for the creative conceptualisation and execution across mass media including BTL (below-the-line) activities, Span would be responsible for the entire function of media planning and buying.

The campaign has already been rolled out in the electronic media and is soon expected to take off in the print, OOH and digital media as well. Commenting on the deal, Jignesh Maniar, founder, Onads Communications, says, "It is a huge win for Onads. The account was won on the basis of strong strategic differentiation and exceptional creative work done by Onads. We are very excited to have won this account and thank G'Five for having faith in us. We are looking forward to making G'Five the most premier and respected mobile handset brand in the country. The initial communication has already taken off across TV channels."

Says Naresh Khetrapal, chief executive officer, Span Communications, "It is our pleasure to work in an exciting and competitive category like this. G'Five was impressed with our work as well as our team and we thank G'Five for having entrusted its faith in us. The communication mix would involve multimedia platforms including print, digital and OOH as it is very important to reach the consumer and trade partners at relevant touch points. The teaser campaign is already being beamed across leading television channels. It would be out through other media shortly."

Talking about the appointments, Arshit Pathak, managing director, G'Five Mobiles, says, "We are delighted to announce the appointment of Span Communications as our media agency and Onads Communications as our creative agency. Both the agencies have proven and established credentials. G'Five is among the fastest growing mobile brands in the world, as is the Indian mobile industry. Connecting with the consumer is a priority and a challenge, and with the right partners, we hope to be a very visible and promising brand."

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