Aaren Initiative, the outdoor arm of Lintas Media Group has appointed Gaurav Chhibber as associate business director - North. Chhibber, who will be based in Gurgaon, will report to Sriram Iyer and will be responsible for consolidating the business in North India. He was earlier, assistant vice-president at 141 Wall Street, the out-of-home division of Bates 141.
He further adds, "Chibber's joining has happened at a time when we, as a company, are poised to scale greater heights. He shall augment efforts to take the company even higher not just in terms of revenue, but improve the overall experience a brand team has when they interact with an OOH specialist agency."
Says Chhibber, "Aaren Initiative boasts of a very strong senior leadership team and a unique work culture, both of which have been integral to them doing some great campaigns. I look forward to contributing to the team here and becoming a catalyst in helping brands to reach a new level of success."
Chhibber has more than 13 years of experience working with brands like Wigan & Leigh, Dialnet, Timeshare sales, Greenline Advertising, Madison group and Ogilvy India.
At 141 Wallstreet, Chhibber was responsible for new business acquisition, client retention and delight, strategic planning, insights and innovations, brand sync, on-ground planning and overall OOH solutions. Prior to 141 Wallstreet, he worked as director, client services, with OgilvyAction. He was associated with the organisation for over seven years, focusing on OOH operations in North India, and driving 360 degree brand solutions.