Lloyd Mathias: The game will change from acquisition to retaining customers

In the last two years, the entire concentration has been on consolidating Tata Docomo across the country. Today, Docomo offers an array of services to its consumers.

Another significant milestone of the year 2010 was securing the leadership position in the space of wireless mobile broadband. Last year, various services like Tata Photon Plus and Tata Photon TV were launched under the Tata Photon brand. The year 2010 was very significant for the telecom industry as it witnessed the auction of 3G spectrum with the Telecom Ministry finally turning the 3G 'dream' into 'reality'. Additionally, the government gave its nod for mobile number portability.

2011 will be another key year for the telecom industry as various 3G services will be rolled out by several operators and number portability will become a reality - it has started with Haryana. We will be the first one to launch the 3G service under the Tata Docomo brand. The focus will be on launching various innovative services that the customer can easily avail.

We have an early start advantage, but the challenge lies in increasing the usage of 3G services. Another would be retaining existing consumers, thanks to mobile number portability. The game will change from acquisition to retaining and increasing use of services.

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