It will also unlock value for regional television. That has already started happening and is an exciting opportunity that I am looking forward to. Meanwhile, the overdose of cricket (IPL and World Cup 2011) from February till June 2011 and the further fragmentation that is happening in all markets across the country is something that I am worried about because audiences will get fragmented even more.
Ajay Vidyasagar: Digitised pipe for delivery of content is the future
The potential of the industry moving to a more digitised pipe for delivery of content is something that is an exciting prospect for me.