HT Estates to turn 3D this Saturday

Hindustan Times' real estate supplement, HT Estates, will carry a 3D version this Saturday. This 18-page issue will have photographs and advertisements in 3D.

This Saturday edition of HT Estates will be divided into two sections. While one pullout will be the regular issue, the second one will be a 3D issue. This special supplement, which will come along with 3D glasses, aims to bring alive the buildings, skyscrapers, gardens and town halls that are featured in the edition, so that readers can view life-like images of the featured properties.

The English daily has already tied up with 11 advertisers for this supplement, with plans to command a premium for ads featured in it. The advertisers on board include M3M, Omaxe, Ansal API, TDI city and The 3C Company.

Speaking about the supplement, Shantanu Bhanja, vice-president, marketing, HT Media, says, "The future of media depends on its ability to quickly take on new formats, changing media habits and technological breakthroughs. The 3D HT Estates edition is the perfect example of how technology can be adopted to enhance the readers' experience, without making huge investments and changes in media consumption."

Elaborating on the need for a 3D supplement, a company official says that this issue aims to combine the benefits of television and print, since 3D technology is probably the best way to showcase the real-estate category in print.

In an official communiqué, Vasantha Angamuthu, editor, special projects, HT Media, says, "Aptly enough, given the background, the contents of this special issue will focus on the future of real estate. International and national architects like Cory Ticktin, James Law and Paul Swift will take you through the homes of the future in this issue."

The daily has kept an edit and content ratio of 50:50 for this supplement.