Indigo Consulting, the Mumbai-based digital agency, has launched a dedicated mobile marketing arm called ThmbStrk, which will function as an independent unit.
Satwick Saxena has been roped in as business head, ThmbStrk, to lead the organisation. Earlier, Saxena was head of inventory and product management at Dentsu India's Last Minute Media, which runs the online media inventory trading portal called Lastminuteinventory.com.
He adds, "ThmbStrk will be capable of delivering mobile marketing solutions across mobile platforms such as Android and Symbian, and on the entire gamut of devices such as tablet computers, portable gaming devices, smartphones and low-cost phones."
"We have created and activated the mobile site of Asian Paints recently, and are in the process of developing applications -- for usage on Apple iPad -- for some brands," Saxena adds. The agency is also handling the mobile marketing duties of HDFC Bank and Abu Dhabi Commercial Bank.
Vikas Tandon, managing director, Indigo Consulting, says, "With the advent of high speed wireless data and increasing local content, mobile devices will become the primary devices for accessing content. Clearly, the brands we service need to be where the consumers are. With Thmbstrk, we aim to bring cutting edge interactive marketing solutions to brands, which Indigo Consulting does online."