The gruelling pitch battle for the Honda Brio business is over and Grey Delhi has grabbed the account. The agency was informed about the win during last week.
Though Grey still seems to be very tight-lipped on the development, informed sources have confirmed the same to afaqs!.
The pitch process comprised two main rounds. The first round, which was held in December 2010, tested the participating agencies on their strategising prowess, while the second round, held in mid-January, centred on the creative abilities of the agencies.
Brio is expected to be launched in September 2011. It will be in direct competition with Maruti and Hyundai's offerings in the segment.
For the record, HSCI is a joint venture (JV) between Honda Motors, Japan and Siel, a Siddharth Shriram Group company.First Published : February 02, 2011