Starcom Worldwide wins Oriflame's media mandate

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | February 16, 2011
The business, which was won after a multi-agency pitch, will be handled out of Starcom's Delhi office.

As a result of a multi-agency pitch that was called in December, Starcom Worldwide has won the media duties for the cosmetics company, Oriflame. The business will be managed out of Starcom's Delhi office. The account size is learnt to be close to Rs 10 crore.

Confirming the development, Sharmili Rajput, marketing director, Oriflame, says, "We have partnered with Starcom, as we believe they will add value to our marketing efforts. Oriflame looks forward to a mutually beneficial relationship which will help build a strong marketing communications network for the brand in India."

Tarun Deep Kumar, executive director, India North, Starcom Worldwide, says, "We are excited that Oriflame has chosen us as a partner, in order to achieve its marketing goals. It will be a great experience for the team working on the business, as Oriflame reaches out to consumers in innovative ways."

Completing 15 years in India, Oriflame has recently upped its marketing efforts. So far, the company had been reaching out to its target group through a mix of BTL activities. Now, it has decided to take the ATL route as well.

Oriflame initiated its full-fledged advertising campaign in the last quarter of 2010, when it promoted its key products through leading fashion and women's magazines.

Oriflame was founded in 1967 and is now an international beauty company selling direct in 62 countries worldwide. Its portfolio includes Swedish natural, innovative beauty products, marketed through independent consultants.

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