Fox International Channels (FIC), which operates and runs the National Geographic (Nat Geo) channels - National Geographic, Nat Geo Wild, Nat Geo Music, Nat Geo Adventure, and National Geographic HD in India -- plans to launch Nat Geo Wild in Indian regional languages.
Speaking to afaqs! Janet Han Vissering, senior vice-president, development, Nat Geo Wild and National Geographic Channels International (NGCI), says, "Our one area of concentration will be Nat Geo Wild. Last year, we launched the channel in the US, and in Malaysia. The response for the channel has been phenomenon. In the US, the channel is available in English, and in Malaysia, the channel is available in Bahasa Malaysia as the default language. It is also available in the two optional languages of English and Mandarin."
For, Vissering, localisation is an important aspect for the channel, and will play a big part in taking the channel ahead in the future. At present, Nat Geo Wild is available in 17 languages, across 38 territories, globally.
In addition to launching regional language feeds in India, FIC is also looking at increasing its presence globally by tapping those markets where it doesn't have a presence yet. "We would like to maximise our reach by entering markets like Japan where we are not present," Vissering adds.
Vissering is of the opinion that Net Geo Wild serves two purposes. It not only talks about wildlife, but also conveys a message to its audiences about conservation and the urgent need to protect endangered species.
The channel will soon start work on its next programme, which will focus on India and its wildlife. The three-part series Wild India, will be about the diversity and drama of India's varied habitats. Each episode will focus on one specific and iconic ecosystem, providing a snapshot of how life works in a particular environment.