afaqs!

Rahul Jauhari quits Pickle Lintas

By Biprorshee Das , afaqs!, Mumbai | In Advertising | February 18, 2011
Jauhari ends a three-year stint as national creative director at the agency; his next destination could not be affirmed.

Close on the heels of the Pickle Lintas restructuring wherein the agency was absorbed by Lowe Lintas India, the agency's national creative director Rahul Jauhari has put in his papers.

While no official word could be ascertained and Jauhari refused to comment as well, reliable sources have confirmed to afaqs! that he is currently serving his notice period at Pickle and will bid adieu by the end of February.

With the development, he ends a three-year stint at Pickle after joining as NCD in April 2008. Jauhari was to take up an additional role in Lowe Lintas after the Pickle restructuring, along with heading the agency's creative. His next destination is not known yet, say sources.

During his tenure at the agency, Pickle picked up significant accounts such as Volvo, Maxx Mobiles, SAB TV, Nestea Iced Tea, and Dabur Vatika Shampoos.

Among the major campaigns during his tenure were the launch campaigns for Maxx Mobile and Volvo XC60. He was also responsible for the turnaround of the SAB brand with the 'Asli Mazaa SAB Ke Saath Aata Hai' campaign and the 'Lighten Up' campaign for Nestea Iced Tea launch.

Jauhari started his career in 1996 at McCann Erickson Delhi where he worked on General Motors, Microsoft, Hindustan Times, Gillette, Virgin Atlantic and the India Today Group among others.

Jauhari moved to Rediffusion-Y&R in 2000 as the group creative head working on Canon, Citibank, NIIT Software Solutions, Maruti and Iffco-Tokio General Insurance. Rising to the post of group creative director at the agency, he was a key resource on Airtel, and responsible for several major national campaigns on the brand.

Thereafter, he moved to Rediffusion Mumbai in 2005 taking on Onida, Tata Motors and Indian Oil, and worked as a national resource for Delhi and Kolkata on Airtel, PVR, Eveready, Emami, Rupa and Linc.

Jauhari moved from Rediffusion as the agency's executive creative director in 2008, to join Pickle Lintas.

Jauhari has received several awards in his career. His list of awards include a Gold Lion at Cannes and certificates of merit at the One Show and Cannes besides the host of metals at various Indian shows.

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