Sports marketing company, Creatigies Communications has brought The Muthoot Group, an M George Enterprise as the main sponsor for the Indian Premiere League team, Delhi Daredevils, which is owned by GMR Sports, a subsidy of GMR Group. The finance company has replaced the two-wheeler company Hero-Honda, which had been the main sponsor of the Delhi team since the very first year of the IPL, in 2008.
The fourth edition of the IPL is due to start on April 8, 2011, after the World Cricket Cup tournament ends.
Alexander George Muthoot, director, The Muthoot Group, says, "The IPL is the biggest sporting spectacle in India, and has got bigger and better each year. Last year, The Muthoot Group was associated with Delhi Daredevils, and we are happy to continue this partnership for the coming years, too. We, at The Muthoot Group, look at this association with Delhi Daredevils to grow from strength to strength."
Ninan Mathai Muthoot at Kozhencherry, Kerala, established The Muthoot Group in the year 1887. The group has grown from being a financial service provider to having a presence in multiple verticals like financial services, wealth management, money transfer, Forex, securities, vehicle and asset finance, media, information technology, healthcare, housing and infrastructure, education, power generation, leisure and hospitality, plantations and estates, travel services, and precious metals. At present, there are 1,921 Muthoot Finance branches, with an international presence in the UK and the UAE.