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Vizeum India wins the media duties for Medela AG

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | February 25, 2011
The account will be handled out of the agency's Delhi office, under the leadership of Harit Pant, GM, North.

Close on the heels of its recent Lotus Herbals win, Aegis Media's Vizeum India has won the media duties for Medela AG. The development is in line with the company's plans to establish its base in India soon. The account will be handled from the agency's Delhi office, under the leadership of Harit Pant, Vizeum's general manager in the northern region.

There was no official pitch process; the agency proactively approached the authorities at Medela AG.

Commenting on the reasons for appointing Vizeum as its media agency, Amit Raj Gogia, country manager, India, Medela, Inc, says in an official communiqué, "The team's knowledge about the media environment and the ability and passion exhibited by them made us choose Vizeum as our media partners." He adds that he is optimistic that the agency will be able to add value to the company's communication investment resources.

Addressing the win, S Yesudas, managing director, Indian Subcontinent, Vizeum, conveys that the team is extremely delighted at the opportunity to serve and build this global brand from a very early stage in this country. "I thank the client management for placing their faith in us," he says.

Medela AG manufactures technologically advanced products for nursing mothers. It also manufactures various other medical vacuum solutions. Its key products are manufactured in Switzerland, and in the USA, with subsidiaries in Europe, North America and Asia.

The company employs over 1000 people worldwide. The core aspect of the company's success is its unwavering focus on research-based medical technology for on-going innovations in its space.

Vizeum successfully operates in 50 countries. Its philosophy is to have an in-depth understanding of the co-existence of lives, brands and media in the actual world. Amongst the agency's recent business acquisitions are names such as TTK Group's TTK Healthcare, social enterprise d.light, and the apparel brand Blackberrys.

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