Lowe Lintas India has appointed Sabyasachi Mishra as chief growth officer in order to strengthen its senior management team.
Mishra joins the agency from Lowe Bangkok, where he was regional business director.
"Our ambition at Lowe Lintas is to grow exponentially over the next three years, and Mishra's experience and competence make him an invaluable partner in driving this agenda," adds Joseph George, chief executive officer, Lowe Lintas India.
Mishra is armed with around two decades of multi-market experience across Lowe offices in Asia, spanning roles in international client management at regional levels, and office leadership at country level.
At Lowe, across locations and over the years, Mishra has worked on brands such as Nestle, Coca-Cola, Maruti Suzuki, Gillette, ITC, Mercedes-Benz, and Unilever. In fact, his partnership with Unilever has been across markets and categories for more than 10 years.
He headed Lowe Vietnam for three years, building teams, adding new capabilities, enhancing reputation and significantly expanding the client base. He played a key role on ground in the IPG initiative of combining the McCann Erickson and Lowe brands, as the head of the Vietnam operations.
At Lowe Bangkok, Mishra set up and led the regional team structure for Walls ice-cream. He also led the development and launch of Unilever's first global scale kids marketing initiative.
On his new role, Mishra says, "India's domestic consumption-based growth story is unique among other developing markets of Asia and is all set to rapidly quadruple. This means never-before opportunities for branding and consumer engagement at an unimaginable depth and scale. It is a great time to be here."
Mishra adds that with the equity that Lowe enjoys in the industry and the potential the Indian market promises, he is looking forward to setting the planned growth in motion at a faster pace.