Webchutney has announced the launch of its healthcare division to cater to the rising opportunity in the realm of online healthcare information and mobile platforms in India.
For this, the agency will work closely with pharmaceutical companies and healthcare service providers like hospitals.
Speaking about the new venture, Sidharth Rao, chief executive officer and co-founder, Webchutney says, "There are millions of Indians today searching for healthcare information online. A recent study conducted by Webchutney indicates that about 72 per cent of Indians who access the internet, search for health-related information across a host of web platforms. Our healthcare division aims to guide such brands in consolidating and enhancing their online presence through creative digital solutions, to cater to this pre-existing and relatively untapped demand online."
With the launch of this division, Webchutney intends to streamline its internal operations and focus on creating direct links with healthcare products and service providers. This they will do with the help of a dedicated client-servicing team at the agency, which will be responsible for developing the business.
Webchutney's healthcare enterprise will have a pan India presence. According to Rao, the agency will soon make announcements about its current engagements in the healthcare space across New Delhi, Mumbai, and Bengaluru.
The division's efforts would be directed towards creating collaborative networks to personalise and promote healthcare information, while building interactive tools to cater to consumer needs. "We are keen to integrate digital tools and platforms with conventional healthcare marketing strategies by developing interactive applications and experiences across the web and mobile applications. It may mean working on a website for a particular hospital and make it more interactive, or to work on mobile applications for a pharmaceutical company. It may mean starting from the scratch, or taking a particular platform forward from the existing situation. This will involve increased engagements online, and make websites or portals more interactive in nature," says Rao.