Percept Knorigin plans to expand operations beyond India

By Kapil Ohri , afaqs!, New Delhi | In Digital | March 23, 2011
The digital company will set up offices in Dubai and Kenya in the next financial year. It has appointed ; Damandeep Soni as VP, global sales and GTM.

Percept Knorigin, the digital arm of Percept Holdings, plans to expand its operations beyond India. The agency, which offers telecom value-added services (VAS) and owns an ad network named Adchakra, is eyeing emerging markets in Asia and Africa regions.

Speaking to afaqs!, Viraj Malik, chief executive officer and managing director, Percept Knorigin, says, "To begin with, we will set up offices in Dubai and Kenya in the next financial year. Telecom VAS and ad network services will be offered in both markets."

In a related development, the agency has recently roped in Damandeep Soni as vice-president, global sales and go-to-market (GTM). Malik adds that one of the key responsibilities of Soni will be to establish operations in the Dubai and Kenya markets, apart from handling sales and business development in India.

Earlier, Soni was founder and chief executive officer, ConceptGears, an education company.

He will be based at the Gurgaon office of Percept Knorigin and will lead the sales, business development and marketing functions for the telecom value-added services and digital marketing divisions of the company.

Soni says, "Percept Knorigin is rightly placed to work closely with telecom operators and engage consumers with the latest and relevant content, applications and entertainment on mobile and broadband."

He has about 10 years of experience across sales and strategy functions in the telecom and technology domains. He has worked with Infosys Technologies for more than nine years. At the time of leaving Infosys, he was head of business development, telecom, media and entertainment for the UK, Ireland and West Europe.

He has also had a short stint of about six months with Nokia, where he was responsible for sales, distribution and channel management for the company in the northern states of India.

Soni is an alumnus of the Indian School of Business (ISB), Hyderabad, and NIT Rourkela.

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