afaqs!

Arnab Mitra quits Media Contacts

By Kapil Ohri , afaqs!, New Delhi | In Digital | March 28, 2011
Mitra was regional director, India and South Asia, Media Contacts.

afaqs! has learnt from reliable sources in the industry that Arnab Mitra, regional director, India and South Asia, Media Contacts, has quit the agency. He is currently serving his notice period and May will be his last month in office. Media Contacts is the digital arm of Havas Media.

Mitra, who has a decade's experience in digital media, joined Media Contacts in 2009 as head, strategy, India. He was promoted as regional director in November 2010.

Mitra was responsible for the profit and loss of Media Contacts in India and was handling three other markets, including Pakistan, Bangladesh and Sri Lanka. At Media Contacts, he has handled digital marketing for advertisers such as Bank of Baroda, Capgemini (IT and business technology firm), X-Trade Brokers (online brokerage firm), KLM Royal Dutch Airlines and INQ (mobile phone manufacturer).

Earlier, Mitra was head of business development at Ignitee Digital. He has also worked with the UK-based agency Purple Media, Pinstorm and Indigo Consulting.

In November 2010, Havas Media re-organised and strengthened its digital operations in South Asia. Ravi Kabra, managing director, Ecselis (Media Contacts' SEM and SEO operations based in Hyderabad), was appointed as the director of new business for South and Southeast Asia.

Ruth Martin (from the agency's operations in Spain) was relocated to spearhead the SEM and SEO unit operations in Hyderabad. The unit was further strengthened by the appointment of Magali Brisolary from GroupM Search, France, as well as Dileep Raj Singh from Google India.

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