Vizuem India has bagged the media mandate for Nickelodeon, from the Viacom 18 Media Network's stable. The incumbent agency for the account was Maxus.
In an official communique, Nina Elavia Jaipuria, senior vice-president and general manager, Nickelodeon India, says, "According to our assessment, Vizeum has the right hunger, passion and experience to make a difference to our brand. We look forward to a rewarding relationship that complements our aggressive business objectives."
Not agreeing to divulge too many details about the agency's plans with Nickelodeon, Yesudas adds, "The kind of stuff we have planned will provide the brand a deeper connection with the relevant audience."
It is to be noted that Nickelodeon is Vizeum India's fifth win this year. The previous wins were TI Cycles, TTK Healthcare, Lotus Herbals, and Medela.