Ravi Ambrose, who quit as head of StreetSmart, the out of home (OOH) solutions division of Mudra Max last month, has joined OOH agency Milestone Brandcom as senior vice-president - OOH integration, and will spearhead new initiatives for the group.
He will be responsible for the North India operations and will be based in Delhi.
Commenting on Ambrose's appointment, Nabendu Bhattacharyya, founder and MD, Milestone Brandcom says, "Ambrose is one of the finest OOH professionals in the country, whose passion, knowledge and experience in the out of home field are unparalleled. To my mind, he is a great OOH integrator and communication professional. His understanding of OOH goes beyond outdoor and that's the real differentiator."
Ambrose is no stranger to Bhattacharyya, having worked together since his Selvel-Vantage Group days, and later at Ogilvy Action, where they worked together for many years.
Commenting on his new role, Ambrose says, "Team Milestone's entrepreneurial drive attracted me to take up this challenging assignment. I was fascinated by the passion and the approach of the team. Despite being a stand alone agency it has created a real wave in the industry and challenged some of the largest groups by winning the biggest of the businesses."
Bhattacharyya adds that Ambrose's inclusion in the organisation will strengthen and build momentum in launching other verticals and create add-ons at Milestone Brandcom. In his new role, he will contribute towards increasing the footprints of the organisation into new arenas of OOH and activation space.
"I look forward to playing a critical role in this growth story by bringing synergy in the new communication units that Milestone Brandcom plans to launch soon," says Ambrose.