OMD has won the media mandate of the direct response company Guthy-Renker. The agency has won the business for digital and print media.
Jasmin Sohrabji, managing director, OMD India, says, "The win provides us with the opportunity to work with an established global brand. We look forward to strengthening Guthy-Renker's presence and visibility in India."
For the record, Guthy-Renker is a direct-response company, popular for selling products in the US through infomercials. Established in California in 1988, the company is named after its two founders Bill Guthy and Greg Renker. The company, over a period of time, has expanded its base, and now sells products direct to consumers through many media channels -- television, print, radio, and the web, through offices in countries such as Austria, Canada, Sweden, Denmark, Finland, Japan, Australia, Germany, India, China, and the UK. Some of the products that the company sells are Proactiv, Sheer Cover Mineral Makeup, Meaningful Beauty, Natural Advantage and Wen by Chaz Dean - haircare system, amongst others.