Nitin Suri moves out of Dentsu Marcom as NCD

By Devina Joshi , afaqs!, Mumbai | In Advertising | April 18, 2011
Suri, who is yet to announce his next move, was promoted last year as Dentsu Marcom's NCD.

Nitin Suri, national creative director, Dentsu Marcom, has put in his papers. Suri was appointed NCD in January this year. He has decided on his next destination, but will be in a position to reveal it in a few weeks' time. As of now, Suri shall be on a month-long break, which he plans to utilise by participating in a photography workshop in the US.

When asked about his decision to quit Dentsu, only months after he was promoted to the post of NCD, Suri says that while he enjoyed his tenure at Dentsu, the "other offer" was more exciting.

Suri started his career 18 years ago with Rediffusion-Y&R, in the art department as a visualiser. He left the agency 11 years later as a senior creative director. While at Rediff, he was part of the team that conceptualised the launch of Airtel, including its logo and branding elements. He moved on to join Dentsu Marcom as executive creative director. He left that post three years later, and joined Bates 141 in Delhi, as ECD.

After spending around two years at Bates, Suri called it quits and headed back to Dentsu Marcom last year (2010), as ECD. In January this year, he was moved up the ranks and made NCD at Dentsu Marcom. In that role, he was responsible for the creative departments, in both the Mumbai and Delhi offices.

Some of the key campaigns he has worked on at Dentsu during both his stints include Suzlon 'wind energy', Iffco-Tokyo General Insurance, Park Avenue, Canon cameras, Honda Accord, and FedEx.

Suri is a recipient of over 30 national and international awards.

Summing up his time at Dentsu, Suri tells afaqs!, "Dentsu is a different kind of agency, with a mix of Japanese and Indian backgrounds. It was a great learning experience for me, particularly having worked with Gullu Sen for several years of my life."

Incidentally, Gullu Sen, executive vice-chairman and chief creative officer, Dentsu India, is also on his way out of the agency, as reported by afaqs! last week.

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