Paritosh Srivastava joins Publicis Ambience as executive vice-president, Mumbai

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | April 21, 2011
Srivastava comes in from Rediffusion-Y&R where he was executive vice-president, South.

Publicis Ambience has roped in Paritosh Srivastava to head its Mumbai operations as executive vice-president. Srivastava hails from Rediffusion-Y&R, where he was executive vice-president, South, and was based in Bengaluru. He shall commence his responsibilities at Publicis Ambience in the first week of May.

Nakul Chopra, CEO, Publicis Communications, South Asia, says in an official communiqué, "Srivastava brings a unique combination of youth and experience. I believe both his passion and entrepreneurial skills will bring the very qualities we need in Mumbai right now."

Commenting about his decision to move to Publicis Ambience, Srivastava says, "Publicis is a strong group with aggressive future plans for India. Chopra's view of the agency business and the kind of place he'd like to create resonates with my thoughts. We have a shared sense of the future, and I look forward to the experience of a network agency."

Furthermore, he tells afaqs! that the responsibility doled out to him - that to grow the Mumbai operations - is something he looks forward to fulfilling. "In an agency known for its reputation of creating lifestyle brands, and with people like Ashish Khazanchi and Chopra, I look forward to growing the operations here. Chopra has given me empowerment to shape the Mumbai branch's future which I hope to do in time."

Srivastava started his career with Ogilvy India over 12 years ago in Mumbai, and after around four years there, Srivastava moved on to Rediffusion in Bengaluru in 2003, as group account manager. He rose up the ranks and was made the head of the Bengaluru branch in 2007. In July 2009, he was elevated as head of the entire South operations at Rediffusion, which included the Bengaluru, Hyderabad and Chennai branches.

Srivastava has worked with a range of clients such as ITC, Titan Xylys, Arrow, Antiquity,, Star India, Amaron Batteries, Jyothy Laboratories, and Bajaj Auto among others. Rediffusion Bengaluru, in particular, under Srivastava's leadership, grew both in terms of talent, as well as winning several aggressive pitches.

In another development, Runjhun Jain has joined Publicis Capital Mumbai, as senior creative director. She was earlier with Bates 141 as creative director, and brings with herself 11 years of experience, having worked on brands such as Allen Solly, Clinic Plus, Fiat Linea, Gelusil, Tanishq and Orange (now Vodafone). She will partner with Vivek Nayyar, executive creative director in leading the creative team for Publicis Capital Mumbai. Before Publicis Capital, Jain has also worked at Lowe and Ogilvy India, apart from Bates.

Emmanuel Upputuru, national creative director, Publicis Capital, says, "Our team in Mumbai has been doing a good job on Garnier and other brands for many years. Now, I look forward to Jain to take the baton and run with it. She certainly has the hunger and the talent for it."

Speaking about her decision to join Publicis Capital Mumbai, Jain says, "When I met the team at Publicis, I instantly connected with their thinking and straight-forwardness. My role here is an extension of their commitment towards big brands such as Garnier, Maruti, and Maggi."

Madan Mohan, executive vice-president at the agency, adds that Jain has a rare combination of attitude and focus. "I am sure her partnership with Nayyar will generate more contagious ideas for our brands," he says.

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