afaqs!

Lowe Lintas wins creative mandate for Suzlon

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | April 25, 2011
Suzlon aims to leverage its brand to bring about a revolution of economic, ecological and social sustainable development.

The Pune-based power company Suzlon has brought on board Lowe Lintas as its creative agency. Lowe will design and craft the upcoming brand campaign of the company.

Grey was the incumbent on the business, earlier.

In the past, Suzlon has worked towards creating awareness for the category of wind energy and educate the audience regarding its benefits in India. The new campaign aims to take the argument to a wider audience.

Talking about the development, Anaheeta Goenka, executive director, Lowe, says that it is a challenge to get the masses to even think about renewable energy. "So, while we build brand Suzlon, we will also build a greener tomorrow for India -- and that's a great feeling," Goenka says.

Talking about Suzlon's brand position, Dharini Mishra, global head, brand, Suzlon Group, notes that the brand premise has been to power the world with clean, renewable energy for a greener tomorrow.

"We have never directly pitched Suzlon or our products through our brand communications. Instead, our endeavour has been to promote the cause of renewable energy and wind within it," Mishra says.

"Today, with the crisis of global warming and climate change, the survival of human life on this planet is under threat. The threat is closer home than we think, proved by recent global events. We at Suzlon, aim to leverage our brand to bring about a revolution of economic, ecological and social sustainable development," she adds.