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Explocity launches a magazine especially for business travellers

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | April 26, 2011
Exec Traveller targets business executives in their mid-30s and above whose jobs require them to travel frequently.

Explocity, the Bengaluru-based media and publishing company, has launched a travel magazine Exec Traveller, especially for travelling executives.

The first issue of the monthly offering, which was launched earlier this month, bears a cover price of Rs 100. The initial print run of the magazine is 50,000 copies.

Ramjee Chandran, chief executiveofficer and editor-in-chief, Explocity, says, "The largest community of travellers comprises business travellers. There is no other magazine that caters exclusively to business travellers in the country."

The content mix of the magazine includes information related to commuting, airports, airplanes, hotels and other things that might be of use to the business traveller while on a tour.

The magazine focusses on the needs of business or executive travellers. The local section is in the form of a pullout Metro Mag! It focusses on the city, covering the most happening places and events of the month. All six metros -- Bengaluru, Mumbai, Delhi, Chennai, Hyderabad and Kolkata, will have a Metro Mag! While, the main magazine will carry information about travel destinations for the wanderlusts, there are various sections assigned for gadgets, sartorial guides for corporates, and automobiles.

It will also have information on hotels, airlines, airports and advertising that is of interest and concern to the business traveller.

On an average, the magazine plans to have 130 pages in total, including content and advertisements.

To market Exec Traveller, the 22-year old publishing house is using direct marketing amongst its database of business executives, most of whom are frequent travellers.

An inaugural subscription drive has also been launched, wherein the readers can avail a discount of 35 per cent on a yearly subscription. As far as distribution of the magazine is concerned, the group has tied up with bookstores, newsstands, executive hotel rooms and airports.

The magazine will be available across all metros (Bengaluru, Mumbai, Delhi, Chennai, Hyderabad and Kolkata) and other big cities across the country. Direct distribution will also include airport lounges, hotels and other points of concentration of business travellers.

The new title is being distributed nationally by national and regional magazine distributors, and Outlook retail distributors. There will also be direct distribution through Explocity regional bureaus.

The group is targetting business executives in their mid-30s and above, including professionals from any discipline from the corporate world. The demographic profile of the target group includes those who travel frequently due to their jobs.

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